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Cookie Policy

Last updated: July 15, 2025
This Cookie Policy explains how Morgan Motor Company (“we”, “us”, or “our”) uses cookies and similar tracking technologies on our website morgan-motor.com (the “Service”). It explains what these technologies are, why we use them, and your rights to control our use of them. For any questions about this policy, please contact us at web@morgan-motor.co.uk.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile device) when you visit a website. They are widely used to make websites work efficiently and provide information to the site owners.

Cookies can be:
• Session cookies: Temporary cookies that expire and are deleted when you close your browser.
• Persistent cookies: Remain on your device for a set period (e.g., days, months, or years) and are activated each time you visit the site that created them.

There are two main types of cookies:
• First-party cookies: Set by the website you are visiting.
• Third-party cookies: Set by domains other than the one you are visiting, often used for analytics or advertising.

Cookies perform essential functions such as remembering your preferences, recognizing you when you return, and providing you with a better, more personalized experience.

    2. Categories of Cookies We Use

    We use the following categories of cookies on our Service:

    2.1 Functional Cookies
    Purpose: These cookies are necessary for the basic functionality of the website. They enable you to navigate around our site and use its features.

    Examples: Remembering your shopping cart contents, maintaining your session while logged in, and enabling secure areas of the site.

    Legal Basis: Necessary for the performance of our Service.

    2.2 Preferences Cookies
    Purpose: These cookies store your preferences and settings (e.g., language, region, font size) so we can provide enhanced, more personalized features.

    Legal Basis: The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

    2.3 Statistics Cookies
    Purpose: Also known as “analytics cookies”, these collect information about how you use our site—such as which pages you visit most often and any error messages you encounter. The information is aggregated and anonymous and is used solely to improve how our website works.

    Legal Basis: The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

    2.4 Marketing Cookies
    Purpose: These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

    Legal Basis: The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

      3. Third-Party Cookies

      Some of the cookies we use are served by third parties, such as Google Analytics, Facebook Pixel, and advertising partners. These cookies allow third parties to track your activities across multiple websites and build a profile of your interests.

      We have no direct control over these third-party cookies. Please refer to the respective third parties’ cookie policies for more information and to learn how to opt out:

      • Google Analytics Cookie Usage
      • Facebook Cookie Policy

        4. Your Cookie Choices

        You can choose whether or not to accept cookies. Most browsers allow you to:

        • View the cookies currently stored on your device.
        • Delete existing cookies.
        • Block cookies from being set.
        • Block third-party cookies.

          To manage or disable cookies, visit your browser settings:

          • Chrome: Settings > Privacy and security > Cookies and other site data
          • Firefox: Options > Privacy & Security > Cookies and Site Data
          • Safari: Preferences > Privacy > Manage Website Data
          • Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data

          You can also withdraw your consent to cookie usage at any time by clicking the “Cookie Icon” or “Manage Cookie” link in the footer of our website.
          Please note that disabling or blocking cookies may impact your user experience and some parts of our Service may no longer function properly.

          5. Changes to This Cookie Policy

          We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated date at the top of this policy.

            6. Disclaimer and Liability

            Review and Governance: We review this Cookie Policy at least annually, or more frequently if required by changes in law or business practices, to ensure ongoing compliance and best practices.

            Enforcement and Inadvertent Tracking: While we have implemented robust measures to ensure compliance with this Cookie Policy, there may be rare instances where cookies are set or data is collected inadvertently due to technical errors or malfunctions. If you believe you have been tracked without your consent or in a manner inconsistent with this policy, please contact us immediately at web@morgan-motor.co.uk. We will investigate promptly and take all appropriate steps to rectify any unintended tracking and to prevent future occurrences.

            No Liability: Morgan Motor Company shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages arising out of or related to the use of cookies on our Service, including any accidental or unauthorized tracking, even if Morgan Motor Company has been advised of the possibility of such damages. This exclusion of liability applies to the fullest extent permitted by law.

              7. Contact Us

              If you have any questions about this Cookie Policy, please contact us:
              • By email: web@morgan-motor.co.uk
              • By visiting this page on our website: https://morgan-motor.com/contact-us/

                Morgan Motor Company Limited, Pickersleigh Rd, Malvern WR14 2LL, United Kingdom

                Welcome to morgan motor company

                Please select your region of interest

                YOUR DETAILS

                YOUR ADDRESS

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                ENGINE & TRANSMISSION

                The latest BMW 2.0 litre engine provides ample power for a car weighing just over 1,000kg. This engine is coupled to either a six-speed manual or eight-speed automatic transmission.

                SENNHEISER AUDIO

                Sennheiser’s revolutionary sound system utilises advanced software and invisible speakers to offer an unprecedented audio experience, creating the illusion of a sound stage in front of occupants.

                NATURAL MATERIALS 

                Natural materials are celebrated throughout the cockpit of Plus Four. From ash wood in a range of different finishes, exquisite marquetry veneers, the finest leather and sustainable fabrics. 

                mirrors

                New interior rear-view mirror and wing mirrors are machined from aluminium, beautifully finished and robust in their construction. Designed by Morgan and exclusively manufactured for Plus Four. 

                DYNAMIC HANDLING PACK

                In addition to the AP Racing braking system, electronic stability control and double wishbone suspension, a new Dynamic Handling Pack is also available on Plus Four. This options features adjustable suspension and a rear anti-roll bar.   

                ADAPTIVE SPORTS EXHAUST

                A soundtrack to more spirited driving. The adaptive sports exhaust system is linked to driving mode and provides a greater level of audible experience. 

                Personal Contract Purchase (PCP) Explained

                PERSONAL CONTRACT PURCHASE (PCP) EXPLAINED

                Your chosen contract term and mileage will be used to calculate the Guaranteed Minimum Future Value (GMFV) of your vehicle at the end of your contract term and provide you with an Optional Final Payment amount. The GMFV determines that at the end of your agreement your vehicle will have a value at least  equal to the GMFV.

                Your deposit amount is deducted from the price of your Morgan, you make regular payments based on the amount of credit plus the interest. The interest is calculated on the vehicle price less the deposit.

                At the end At the end of the agreement, you just have to choose from one of the following options:

                1. Renew your Morgan – if you settle your existing finance agreement you are free to part exchange the vehicle for a new Morgan. Please note, any new finance agreements are subject to status.
                2. Retain your Morgan – to keep your current Morgan at the end of the agreement, you only need pay the optional final payment.
                3. Return your Morgan – you can return the vehicle and do not pay the Optional Final Payment. If the vehicle has exceeded the maximum agreed mileage a charge for excess mileage will apply. As long as the vehicle is in good condition and has not exceeded the maximum agreed mileage you will have nothing further to pay.

                KEY FEATURES

                • Personal Contract Purchase (PCP) may be right for you if you would like to keep monthly payments as low as possible
                • With PCP, you can decide how much deposit to pay up front (subject to a minimum)
                • PCP gives you clear options at the end of the agreement, this gives flexibility
                • The Guaranteed Minimum Future Value (GMFV) is set for your vehicle as part of PCP, this protects you against any unexpected reduction in the used car market
                • PCP could allow you to drive a new Morgan after your agreement by entering a new PCP agreement on the latest model

                Please note:

                • You will not own the vehicle until all of the payments and interest have been paid. After that, you will own the vehicle outright
                • You must have fully comprehensive insurance for the duration of the agreement
                • Credit is subject to status and is only available to UK residents aged 18 and over

                GET IN TOUCH

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                I wish to Opt-In to communication from Morgan Motor company that includes but is not limited to: emails/newsletters containing offers/products/promotions/competitions and to be kept in the customer database.

                By submitting this form I agree to the Terms & Conditions and Privacy Policy