Privacy Policy

Last Updated: July 15, 2025

Morgan Motor Company (“we,” “us,” or “our”) operates https://morgan-motor.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your Personal Information when you visit our Site or otherwise interact with us. By using our Site, you consent to the practices described below.

1. Information We Collect

1.1 Personal Information

You may choose to provide us with certain personally identifiable information, including but not limited to:

  • Contact data: name, postal address, email address, phone number.
  • Account data: username, password.
  • Transaction data: payment information, billing address.

1.2 Usage & Technical Information

We automatically collect information about your device and how you interact with our Site, such as:

  • Log data: IP address, browser type and version, operating system, referral URLs, pages viewed, and time stamps.
  • Device identifiers: unique device identifiers, mobile carrier, and advertising identifiers.

1.3 Cookies & Tracking Technologies

We and our third‑party partners use cookies, web beacons, and similar technologies to collect information about your browsing activities, including:

You can manage your cookie preferences via your browser settings or our “Manage Cookies” link in the Site footer. Disabling certain cookies may impact Site functionality.

For more information please view our Cookie Policy

1.4 Demographic & Profile Data

With your consent, we may collect demographic information (e.g., age, gender, location) and preferences to personalize your experience and improve our services.

2. How We Use Your Information

We use Personal Information for the following purposes:

  1. Service Delivery: to operate, maintain, and improve the Site and our services.
  2. Communication: to respond to inquiries, send updates, newsletters, and promotional materials (where permitted by law).
  3. Personalization: to tailor content and recommendations.
  4. Analytics & Research: to monitor usage, diagnose technical issues, and conduct data analysis.
  5. Legal & Compliance: to comply with applicable laws, regulations, and legal processes (e.g., court orders, government requests).
  6. Protection: to detect, prevent, and address fraud, security risks, and unauthorized access.

We will not use your information for purposes beyond those described without notifying you and obtaining your consent where required.

3. Legal Bases for Processing (EEA/UK)

If you are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”), our lawful bases for processing your Personal Information include:

  • Consent: where you have given clear consent for us to process your data.
  • Contract: to fulfil our contractual obligations to you (e.g., processing an order).
  • Legal Obligation: to comply with applicable laws and regulations.
  • Legitimate Interests: for our business purposes, provided your rights and freedoms do not override those interests.

4. Sharing & Disclosure

We may share your Personal Information with:

  • Affiliates & Subsidiaries: for internal business purposes.
  • Service Providers: such as payment processors, hosting providers, analytics platforms, and marketing partners, under confidentiality agreements.
  • Professional Advisors: legal, financial, and accounting advisors.
  • Law Enforcement & Regulators: to comply with legal obligations or respond to lawful requests.
  • Business Transfers: in connection with a merger, acquisition, or asset sale.
  • Your Consent: any other third party when you expressly consent.

We do not sell or rent your Personal Information to third parties for their marketing purposes without your explicit opt‑in consent.

5. International Data Transfers

Your data may be transferred to, and processed in, countries other than where you reside. Whenever we transfer Personal Information outside the EEA/UK, we rely on:

  • Adequacy Decisions: where the destination country has been deemed to provide adequate protection.
  • Standard Contractual Clauses: approved by the European Commission or UK ICO.
  • Other Safeguards: such as Binding Corporate Rules.

6. Data Retention

We retain Personal Information only as long as necessary to:

  • Fulfil the purposes outlined in this Policy.
  • Comply with legal, tax, or accounting requirements.
  • Resolve disputes and enforce our agreements.

When retention is no longer necessary, we will securely delete or anonymize your data.

7. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your Personal Information:

  • Access & Portability: request a copy of the data we hold about you.
  • Correction & Deletion: request correction of inaccuracies or deletion of your data.
  • Restriction & Objection: object to or request restriction of certain processing activities.
  • Withdraw Consent: withdraw previously given consent (where processing is based on consent).
  • Complaints: lodge a complaint with a supervisory authority (e.g., ICO in the UK, GDPR authorities in the EEA, or the California Attorney General for CCPA).

To exercise any of these rights, please contact us at dpo@morgan-motor.co.uk (for EEA/UK GDPR requests) or privacy@morgan-motor.com.

8. Security

We implement reasonable technical, physical, and administrative measures to protect your Personal Information against unauthorized access, alteration, disclosure, or destruction. However, no security measure is completely foolproof. Please take care when transmitting sensitive information to us.

9. Third‑Party Links & Services

Our Site may link to external websites or integrate third‑party services (e.g., social media, payment gateways). We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any Personal Information.

10. Children’s Privacy

Our Site is not intended for children under 13 (or higher minimum age where applicable). We do not knowingly collect Personal Information from minors without parental consent. If you believe we have collected data from a child, please contact us immediately to request removal.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

  • Post the updated date at the top of this page.
  • Notify you by email or via a prominent notice on our Site, if required by law.

Your continued use of the Site after such changes constitutes acceptance of the revised Policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

General Privacy Inquiries
Email: web@morgan-motor.co.uk
Contact form: https://morgan-motor.com/contact-us

Welcome to morgan motor company

Please select your region of interest

YOUR DETAILS

YOUR ADDRESS

I wish to Opt-In to communication from Morgan Motor company that includes but is not limited to: emails/newsletters containing offers/ products/ promotions /competitions and to be kept in the customer database.

By submitting this form I agree to the Terms & Conditions and Privacy Policy

ENGINE & TRANSMISSION

The latest BMW 2.0 litre engine provides ample power for a car weighing just over 1,000kg. This engine is coupled to either a six-speed manual or eight-speed automatic transmission.

SENNHEISER AUDIO

Sennheiser’s revolutionary sound system utilises advanced software and invisible speakers to offer an unprecedented audio experience, creating the illusion of a sound stage in front of occupants.

NATURAL MATERIALS 

Natural materials are celebrated throughout the cockpit of Plus Four. From ash wood in a range of different finishes, exquisite marquetry veneers, the finest leather and sustainable fabrics. 

mirrors

New interior rear-view mirror and wing mirrors are machined from aluminium, beautifully finished and robust in their construction. Designed by Morgan and exclusively manufactured for Plus Four. 

DYNAMIC HANDLING PACK

In addition to the AP Racing braking system, electronic stability control and double wishbone suspension, a new Dynamic Handling Pack is also available on Plus Four. This options features adjustable suspension and a rear anti-roll bar.   

ADAPTIVE SPORTS EXHAUST

A soundtrack to more spirited driving. The adaptive sports exhaust system is linked to driving mode and provides a greater level of audible experience. 

Personal Contract Purchase (PCP) Explained

PERSONAL CONTRACT PURCHASE (PCP) EXPLAINED

Your chosen contract term and mileage will be used to calculate the Guaranteed Minimum Future Value (GMFV) of your vehicle at the end of your contract term and provide you with an Optional Final Payment amount. The GMFV determines that at the end of your agreement your vehicle will have a value at least  equal to the GMFV.

Your deposit amount is deducted from the price of your Morgan, you make regular payments based on the amount of credit plus the interest. The interest is calculated on the vehicle price less the deposit.

At the end At the end of the agreement, you just have to choose from one of the following options:

  1. Renew your Morgan – if you settle your existing finance agreement you are free to part exchange the vehicle for a new Morgan. Please note, any new finance agreements are subject to status.
  2. Retain your Morgan – to keep your current Morgan at the end of the agreement, you only need pay the optional final payment.
  3. Return your Morgan – you can return the vehicle and do not pay the Optional Final Payment. If the vehicle has exceeded the maximum agreed mileage a charge for excess mileage will apply. As long as the vehicle is in good condition and has not exceeded the maximum agreed mileage you will have nothing further to pay.

KEY FEATURES

  • Personal Contract Purchase (PCP) may be right for you if you would like to keep monthly payments as low as possible
  • With PCP, you can decide how much deposit to pay up front (subject to a minimum)
  • PCP gives you clear options at the end of the agreement, this gives flexibility
  • The Guaranteed Minimum Future Value (GMFV) is set for your vehicle as part of PCP, this protects you against any unexpected reduction in the used car market
  • PCP could allow you to drive a new Morgan after your agreement by entering a new PCP agreement on the latest model

Please note:

  • You will not own the vehicle until all of the payments and interest have been paid. After that, you will own the vehicle outright
  • You must have fully comprehensive insurance for the duration of the agreement
  • Credit is subject to status and is only available to UK residents aged 18 and over

GET IN TOUCH

[gravityform id="1" title="true"]

Join our newsletter

Subscribe to our newsletter to receive the latest news, stories and exclusive offers. No spam. 

I wish to Opt-In to communication from Morgan Motor company that includes but is not limited to: emails/newsletters containing offers/products/promotions/competitions and to be kept in the customer database.

By submitting this form I agree to the Terms & Conditions and Privacy Policy