21st Century Coachbuilding

Morgan Motor Company is one of the world’s pre-eminent coachbuilders. The artisanal skills used to handcraft each Morgan have been passed down through generations and honed over decades. Throughout the Morgan production line and within every Morgan model, these traditional skills are mixed with appropriate modern technology. This unique blend is best characterised as 21st Century Coachbuilding, a term the company has defined to demonstrate its unique position within the automotive world.

Using three core elements – ash, aluminium and leather – every Morgan is expertly crafted at Pickersleigh Road, the historic home of Morgan since 1914 and the only place in the world where Morgan sports cars are built.


Wood has been used to build Morgan cars for generations and is essential to modern Morgan production and the principle of 21st Century Coachbuilding. Lightweight, durable, and flexible to work with, English ash is the most suitable type of wood and is exclusively used to build the frame of every Morgan.

Both Plus Four and Plus Six feature an ash body frame that has been designed in CAD (Computer Aided Design) yet is meticulously handmade from start to finish by one of the company’s master craftspeople.

The frame acts as the structure from which the aluminium body panels are formed. Perfected over generations, traditional techniques ensure the precision of every tenon joint and laminated curve.

Securing ash in the rear wheelarch press.
Ash door being fitted to the wooden body frame.
Crafting the wooden centre column of a Morgan.
Close up of the ash body frame being build.
Wood planing on the Morgan ash body frame.
The wood shop at the Morgan Motor Company factory.


Working with lightweight aluminium, the highly-skilled artisans fuse traditional fabrication techniques with ultra-modern processes. This blend achieves the free-flowing panels that adorn the body of each Morgan. Rolled edges and hand-stamped louvres meet ‘superformed’ aluminium wings and laser-cut panels in a charming marriage of craft and technology.

The iconic Morgan bonnet is the pinnacle of aluminium craftsmanship. It takes years to master the perfect symmetrical curve of the bonnet and stamp a flawless line of louvres down its length.

Aluminium is also used within the platform of every Morgan model.

Morgan body panel being carried through Pickersleigh Road factory.
Morgan body being handcrafted in the sheet metal shop.
Back body panel being measuring on the ash frame of a Morgan.
Craftsman working on the Morgan aluminium body.


The highest quality leather is used within the cockpit of every Morgan car. Available in an endless combination of colours, stitch patterns and finishes, each interior is crafted with meticulous attention to detail.

The finest Scottish leather, sourced by Bridge Of Weir, is a by-product of the food industry. This ensures that the leather not only reduces waste, but also manufacturing miles.

Morgan tan leather being measured ready to handcraft the seats for a Plus model.
Morgan black leather seats being stitched together.
Morgan tan Leather being cut by hand using a scalpel.
Handmade bookmarks made in the Trim Shop at Morgan's Pickersleigh Road factory.
Morgan wings headrest embroidery.


The latest BMW 2.0 litre engine provides ample power for a car weighing just over 1,000kg. This engine is coupled to either a six-speed manual or eight-speed automatic transmission.


Sennheiser’s revolutionary sound system utilises advanced software and invisible speakers to offer an unprecedented audio experience, creating the illusion of a sound stage in front of occupants.


Natural materials are celebrated throughout the cockpit of Plus Four. From ash wood in a range of different finishes, exquisite marquetry veneers, the finest leather and sustainable fabrics. 


New interior rear-view mirror and wing mirrors are machined from aluminium, beautifully finished and robust in their construction. Designed by Morgan and exclusively manufactured for Plus Four. 


In addition to the AP Racing braking system, electronic stability control and double wishbone suspension, a new Dynamic Handling Pack is also available on Plus Four. This options features adjustable suspension and a rear anti-roll bar.   


A soundtrack to more spirited driving. The adaptive sports exhaust system is linked to driving mode and provides a greater level of audible experience. 

Personal Contract Purchase (PCP) Explained


Your chosen contract term and mileage will be used to calculate the Guaranteed Minimum Future Value (GMFV) of your vehicle at the end of your contract term and provide you with an Optional Final Payment amount. The GMFV determines that at the end of your agreement your vehicle will have a value at least  equal to the GMFV.

Your deposit amount is deducted from the price of your Morgan, you make regular payments based on the amount of credit plus the interest. The interest is calculated on the vehicle price less the deposit.

At the end At the end of the agreement, you just have to choose from one of the following options:

  1. Renew your Morgan – if you settle your existing finance agreement you are free to part exchange the vehicle for a new Morgan. Please note, any new finance agreements are subject to status.
  2. Retain your Morgan – to keep your current Morgan at the end of the agreement, you only need pay the optional final payment.
  3. Return your Morgan – you can return the vehicle and do not pay the Optional Final Payment. If the vehicle has exceeded the maximum agreed mileage a charge for excess mileage will apply. As long as the vehicle is in good condition and has not exceeded the maximum agreed mileage you will have nothing further to pay.


  • Personal Contract Purchase (PCP) may be right for you if you would like to keep monthly payments as low as possible
  • With PCP, you can decide how much deposit to pay up front (subject to a minimum)
  • PCP gives you clear options at the end of the agreement, this gives flexibility
  • The Guaranteed Minimum Future Value (GMFV) is set for your vehicle as part of PCP, this protects you against any unexpected reduction in the used car market
  • PCP could allow you to drive a new Morgan after your agreement by entering a new PCP agreement on the latest model

Please note:

  • You will not own the vehicle until all of the payments and interest have been paid. After that, you will own the vehicle outright
  • You must have fully comprehensive insurance for the duration of the agreement
  • Credit is subject to status and is only available to UK residents aged 18 and over


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