Morgan and HERO-ERA celebrate driving adventure with new partnership

Celebrating a shared passion for driving adventure, a new partnership between Morgan Motor Company and HERO-ERA will offer a range of benefits to Morgan owners and HERO-ERA members. Announced today, the partnership further establishes the relationship between Morgan and HERO-ERA, who are already working together on Morgan Explores – a group driving tour taking place this September in Northern Spain and Southern France exclusively for Morgan sports cars. The new partnership aims to further promote the common interests of both companies to their respective communities.

The Morgan and HERO-ERA partnership ensures that all customers purchasing a new or preowned Morgan from an official Morgan dealership in 2024 will receive a complimentary one-year HERO-ERA premier membership. This membership grants access to a host of benefits, including early sign-up opportunities and preferential rates for rallies, access to exclusive member rates from HERO-ERA partners, invitations to member-only events, access to HERO-ERA’s HQ at Bicester Scramble events and a host of other benefits.

Reciprocally, HERO-ERA members will benefit from a preferential rate (20% off) on a range of Morgan experiences. Morgan’s award-winning experience offering comprises ever-popular tours of the factory – which take visitors on a journey through the workshops at Pickersleigh Road – and driving experiences including shorter accompanied drives and full day, weekend or week hire of a Super 3 or Plus Four.

“Driving adventure has been central to the Morgan Motor Company since HFS Morgan’s first drive in The Runabout in 1909. Since then, thousands of owners have embarked on their own driving adventures all over the globe. In further pursuit of this adventure, we are delighted to be working with HERO-ERA. The team at HERO-ERA are the world leaders in historic motoring events, and we are delighted to be able to offer some of their expertise to our owners, as well as welcoming members of HERO-ERA to Morgan. We are already busy working together on our first event, Morgan Explores, which I look forward to joining and meeting with likeminded enthusiasts.”

Massimo Fumarola, CEO, Morgan Motor Company

“There’s always been a connection and a shared passion between HERO-ERA and Morgan, so I’m thrilled we’re officially partnering – starting with the Morgan Explores Driving Tour in September through ITINERIS, the touring member of the HERO-ERA family. We’ve had the pleasure of rallying with classic Morgans on many of our HERO-ERA events, including our flagship Peking to Paris Motor Challenge. Hopefully, between the rallies and tours, we’ll see more Morgan owners putting these beautiful cars to use and enjoying events – traveling the world, mixing with like-minded owners, and most importantly, enjoying the drive and the Morgan lifestyle.”

Patrick Burke, Managing Director, HERO-ERA

ENGINE & TRANSMISSION

The latest BMW 2.0 litre engine provides ample power for a car weighing just over 1,000kg. This engine is coupled to either a six-speed manual or eight-speed automatic transmission.

SENNHEISER AUDIO

Sennheiser’s revolutionary sound system utilises advanced software and invisible speakers to offer an unprecedented audio experience, creating the illusion of a sound stage in front of occupants.

NATURAL MATERIALS 

Natural materials are celebrated throughout the cockpit of Plus Four. From ash wood in a range of different finishes, exquisite marquetry veneers, the finest leather and sustainable fabrics. 

mirrors

New interior rear-view mirror and wing mirrors are machined from aluminium, beautifully finished and robust in their construction. Designed by Morgan and exclusively manufactured for Plus Four. 

DYNAMIC HANDLING PACK

In addition to the AP Racing braking system, electronic stability control and double wishbone suspension, a new Dynamic Handling Pack is also available on Plus Four. This options features adjustable suspension and a rear anti-roll bar.   

ADAPTIVE SPORTS EXHAUST

A soundtrack to more spirited driving. The adaptive sports exhaust system is linked to driving mode and provides a greater level of audible experience. 

Personal Contract Purchase (PCP) Explained

PERSONAL CONTRACT PURCHASE (PCP) EXPLAINED

Your chosen contract term and mileage will be used to calculate the Guaranteed Minimum Future Value (GMFV) of your vehicle at the end of your contract term and provide you with an Optional Final Payment amount. The GMFV determines that at the end of your agreement your vehicle will have a value at least  equal to the GMFV.

Your deposit amount is deducted from the price of your Morgan, you make regular payments based on the amount of credit plus the interest. The interest is calculated on the vehicle price less the deposit.

At the end At the end of the agreement, you just have to choose from one of the following options:

  1. Renew your Morgan – if you settle your existing finance agreement you are free to part exchange the vehicle for a new Morgan. Please note, any new finance agreements are subject to status.
  2. Retain your Morgan – to keep your current Morgan at the end of the agreement, you only need pay the optional final payment.
  3. Return your Morgan – you can return the vehicle and do not pay the Optional Final Payment. If the vehicle has exceeded the maximum agreed mileage a charge for excess mileage will apply. As long as the vehicle is in good condition and has not exceeded the maximum agreed mileage you will have nothing further to pay.

KEY FEATURES

  • Personal Contract Purchase (PCP) may be right for you if you would like to keep monthly payments as low as possible
  • With PCP, you can decide how much deposit to pay up front (subject to a minimum)
  • PCP gives you clear options at the end of the agreement, this gives flexibility
  • The Guaranteed Minimum Future Value (GMFV) is set for your vehicle as part of PCP, this protects you against any unexpected reduction in the used car market
  • PCP could allow you to drive a new Morgan after your agreement by entering a new PCP agreement on the latest model

Please note:

  • You will not own the vehicle until all of the payments and interest have been paid. After that, you will own the vehicle outright
  • You must have fully comprehensive insurance for the duration of the agreement
  • Credit is subject to status and is only available to UK residents aged 18 and over

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