Morgan Motor Company has announced a partnership with two of Germany’s leading automotive groups to open three new dealerships in Frankfurt, Munich, and Berlin. The company will team up with Dörr Group to launch new dealerships at Klassikstadt in Frankfurt and Motorworld in Munich, while Marschner GmbH will open the first Morgan dealership in the country’s capital.
These new appointments will expand the company’s offerings and customer care in Germany, which is already the largest export market for Morgan sports cars. The three new dealership locations will provide the full Morgan product range, including the new Super 3, which was launched in February 2022, and the updated Plus models, which were introduced at the end of 2022.
Morgan Frankfurt & Morgan Munich
The Dörr Group is one of Germany’s best-known super sports car dealerships with an extensive luxury brand portfolio and over 100 team members. Led by owner Rainer Dörr, the group is expanding its operations in Frankfurt and Munich to include Morgan. The new dealerships will integrate the brand into its core operations, with a focus on motorsport.
Morgan Berlin
Marschner GmbH, on the other hand, has over 50 years of experience in the premium and luxury car sector, located in Berlin. The team behind Morgan Berlin, led by Ali Khalouf has extensive experience representing British brands and will present the Super 3 and the latest Plus models alongside several luxury automotive brands. A service facility will open from May 2023, from the company’s new service house at Motorworld Berlin.
The opening of the three new dealership locations will help to introduce new customers and service existing customers in Germany, which is currently the company’s largest export market. Each of the showrooms will be officially opened in the coming months, but they are operational and ready to welcome existing and new customers.
“We are proud to be partnering with Dörr Group and Marschner GmbH to open dealership locations in Germany, a market that has a well-established history with the Morgan marque, and one that offers huge potential as we look to promote Morgan internationally. Our new dealership partners will help to further evolve the Morgan brand, offering an incredible experience and service to new and existing Morgan customers. The quality and character of the new dealership locations speak for themselves, and we are excited to welcome the Morgan community to them.”
Massimo Fumarola, Chief Executive Officer, Morgan Motor Company



